The House of Kalyan Jewellers’ lifestyle brand, Candere, revealed on June 28, 2026, that Smriti Mandhana would serve as its latest ambassador. She now partners with Shahrukh Khan to represent the company.
Smriti Mandhana is one of India’s most accomplished cricketers, known for her achievements, consistency, and authenticity. Her association with Candere reflects the brand’s focus on consumers who view jewellery as a natural part of their everyday lives.
According to Mr. Ramesh Kalyanaraman, Director of Candere, Smriti Mandhana represents a generation that values ambition, authenticity, and confidence. He said, “We are delighted to welcome her as the face of Candere alongside Shahrukh Khan.”
Jewellery is increasingly becoming part of everyday dressing, rather than being reserved for special occasions. Candere has built its offering around this shift, with contemporary collections designed to complement daily routines and personal style.
Smriti Mandhana commented on the association, saying, “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day.”
Candere has over 130 retail stores across India and a rapidly growing presence nationwide. The brand’s omni-channel approach offers customers a seamless shopping experience across its retail footprint and digital platform.
With the trusted legacy of Kalyan Jewellers backing it, Candere combines craftsmanship, contemporary design, and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives. This approach has helped the brand shape the evolving lifestyle jewellery category.
Candere’s focus on everyday jewellery is reflected in its collections, which are designed to be worn daily. The brand’s aim is to make jewellery a natural part of consumers’ daily routines, and its association with Smriti Mandhana is a step in this direction.
